The continued rise of Realme
If you see alot of Realme around Papua New Guinea these days, it’s no coincidence. It’s part of a smartphone craze that’s been sweeping the globe since 2018. The world has fallen in love with the brand and its values since the day it came into being.
We first profiled Realme in March 2022. Much has happened since then, deserving of an update.
Realme was established in August 2018.
By October that year it was in the top 7 global smartphone brands and recognised as the “fastest growing smartphone brand in the world.”
In the next five years Realme continued to smash records and experienced phenomenal growth to operate in 61 markets globally, including China, India, East Asia, Europe, Russia, Oceania, the Middle East and Africa.
Realme had its beginnings in China, where its roots can be traced back to 2010 as a sub-brand of Oppo that at the time was called Oppo Real. In 2018, the former vice president of Oppo, Li Bingzhong (Sky Li) pinched the “real” brand name and decided to use it to start up his own independent brand – Realme.
Realme found initial success in India and it is now the fourth largest smartphone brand there – surpassing Oppo and competing for market share with the likes of Xiaomi, Samsung and Vivo.
It wasn’t until 2019 that Realme entered the Chinese domestic market and shortly after entered the Eurpoean market.
Realme was soon recognised as the world’s fastest-growing smartphone brand.
In November 2020 it had reached the 50 million smartphone sales milestone.
Global media giant Forbes profiled the company in 2021, describing it as “youth focused” and “positioning itself as a disruptor”.
“Realme strives to take the leap in improving the accessibility of cutting-edge technologies” – referencing the company’s motto “Dare to Leap”.
Vision and mission
According to its website, Realme’s DNA is “young, stylish, real and outstanding”.
Vision: To become a healthy and sustainable enterprise
Mission: To empower youth to be more daring through leap-forward technology and design
The corporate website goes on to give a greater insight into the company’s ethos:
“Dare to Leap is the primary force that drives us to construct an intelligent and trendy lifestyle where everything is interconnected for all youths globally. Upon the establishment of Realme in 2018, we have never stopped outdoing ourselves in terms of branding, product performance, design, quality and customer service.”
“Applying next-level technologies on smartphones and AIoT products, we are able to provide next-level experience to our consumers.”
Recent developments: 1+5+T
In October 2020 Realme became the world’s fastest brand to reach 50 million sales. Less than a year later it had reached 100 million smartphone users.
In 2021 the company launched its “1+5+T” strategy to build an integrated smart-tech ecosystem, basically signalling its future positioning as something more than just a smartphone company.
1 is the mobile phone, 5 stands for True Wireless Stereo earphones, wearables, TVs, tablets, laptops, and T stands for realme‘s AIoT (Artifical Intelligence of Things) brand TechLife.
Another milestone came in 2022, when Realme was named as the world’s fastest-growing 5G smartphone brand.
According to a Counterpoint Research report, Realme’s 5G shipments grew the most among all major smartphone brands with a 165% year-on-year growth in the fourth quarter of 2021. The rapid growth has been fueled by the company’s expansion into Western European countries such as Italy, Spain, France, the UK and Switzerland, in each of which it is the fastest-growing brand thanks to the GT series and 8 5G.
Papua New Guinea
In July 2023 Cool Stuf was appointed as the authorised sales distributor and after-sales services provider for the Realme range of products in Papua New Guinea.
Cools Stuf’s current range of Realme products includes: C21, C30, C35, C53, C55, Narzo 50, Narzo 50A Prime and Realme Pad.
Follow us on Facebook and check our website for updates as we add new products within the Cool Stuf Realme realm.
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