The WordPress Advantage
WordPress first appeared in 2003 as a basic blogging tool, and since then has evolved into a powerful website builder and a robust content management system (CMS).
The best part about WordPress is that it’s easy to use and flexible enough to make different types of websites. That’s the main reason why WordPress has grown so much in popularity.
In fact, according to a recent survey, WordPress powers 43% of all websites on the internet.
Due to its robust features, many of the top brands use WordPress to power their websites including Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more.
Despite being the most flexible and powerful platform, WordPress is quite easy to use for beginners.
Easy to use
It comes with a simple dashboard with different menu options listed in the sidebar. You can easily create posts and pages, customize your website design, add navigation menus, and more.
WordPress makes it easy to maintain your own websites without any technical hiccups.
There is also a perfect WordPress theme for just about every kind of website (whether it’s a blog, business site, or an online store).
WordPress themes are easy to customize because a lot of them come with their own options panel allowing you to change colors, upload your logo, change the background, create beautiful sliders, and truly customize it to your needs without writing any code at all.
You can also add custom functionality to your WordPress site by using plugins. WordPress plugins are like apps for your website that you can use to add advanced features like analytics, contact forms, membership area, and more.
Just like themes, there are thousands of plugins available for you to use.
Aside from adding extra functionality, some WordPress plugins can let you transform your website into a completely new platform.
Having to pick from thousands of plugins can be overwhelming, but there are some essential WordPress plugins that we recommend for every website:
- A contact form plugin so your visitors can reach out to you
- An analytics plugin so you can see how many visitors you’re getting
- A search engine optimization plugin so you can get more traffic from Google
Then you’ll need to choose more plugins depending on the type of website you’re creating.
Search Engine Optimisation (SEO)
The best website in the world won’t be a success if it doesn’t get any traffic or visitors.
Luckily, WordPress is built with search engine traffic in mind.
WordPress is written using high-quality code with semantic markup. In non-geek terms, this means Google and other search engines love WordPress.
This is why WordPress sites tend to rank higher than others in search engines.
WordPress is developed with security in mind, and it is a very safe and secure platform to run a website.
However, you can still do a lot to make your website even more secure from hackers, malware, and other dangers.
WordPress is here to stay
Website builders come and go. Even the biggest ones may disappear (remember GeoCities?).
Open-source software, on the other hand, is much more likely to be around for a very long time.
That’s because as open-source software, it’s not maintained by just one person or company. Even if WordPress disappears, anyone can simply fork its code and launch it with a different name in a matter of minutes.
One of the lesser-known facts about WordPress is that it does not have a CEO. The name WordPress is protected by the WordPress foundation, which is a non-profit organization ensuring that WordPress continues to grow.
There is a strong community of thousands of users, developers, and small businesses behind WordPress. As a community, all of them ensure that WordPress is here to stay for the long-haul.
WordPress is flexible
WordPress can be used in many different ways, from simple websites to eCommerce marketplaces and anything in between.
The following are just a few examples of different kinds of websites you can make with WordPress.
- Start a blog
- Make a business website
- Start an online store
- Build a membership website
- Sell online courses
Source: This article has been sourced from 6 Most Important Reasons to Use WordPress in 2022 Updated January 1st, 2022. (WordPress.org)
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