CITIZEN created the world’s first light-powered analogue quartz watch over 40 years ago in 1976.
The technology was named Eco-Drive – acknowledging its eco-friendly origins.
It converts any kind of light into energy to power a watch and stores the surplus on a power cell.
On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement.
As a light-power pioneer, Citizen has continued to explore new possibilities.
No need for regular battery replacement
Once upon a time, everyone accepted that quartz watches had to have their batteries replaced at regular intervals. But the advent of Eco-Drive overturned the conventional thinking. Eco-Drive is a light-powered technology that drives watches by capturing light and converting it into energy using an inbuilt solar cell.
Suddenly the hassle of replacing batteries was a thing of the past.
It pulls power from any light source
Eco-Drive is designed to charge from ordinary everyday light sources like indoor fluorescent lighting and desk lights. You can go about your everyday life confident that your watch will never stop.
Runs for over six months – even in darkness
Do you need light to generate power for your watch all the time? Not with Eco-Drive. A single full charge is enough to keep Eco-Drive working for over six months in total darkness. Indeed, some models equipped with power save function can run for as long as seven years!
Citizen watches are now part of the Cool Stuf collection by our very own Kara Jewellers of PNG.
Check our March 2022 featured product Citizen Gent’s Eco-Drive Pro Master watch BN4044-15E
K2380 with FREE K200 Cool Stuf voucher (Introductory offer. March 2022 only)