July 31, 2021

In search of incredible. The ASUS story.

Filed under: News — csadm @ 2:27 pm

Never say it can never be done. The story of ASUS is proof that commitment, passion and innovation, combined with a striving for excellence is a foundation that can lead to incredible things.

Established in 1989, ASUS has been pivotal in establishing Taiwan as a global hub for high quality IT products.

At the time neither the fledgling company, nor Taiwan had yet to establish a leading position in the computer-hardware business. For example, Intel Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes.

According to company folklore, ASUS created a motherboard prototype for using an Intel 486, but it had to do so without access to the actual processor.

When ASUS approached Intel to request a processor to test it, Intel itself had a problem with its own 486 motherboard. Asus solved Intel’s problem and it turned out that ASUS’ own motherboard worked correctly without the need for further modification.

Since then, ASUS has been receiving Intel engineering samples ahead of its competitors, maintaining an influential and highly valuable partnership.

This is also proof that the focus of good business is not about solving your own problems – but solving the problems of others. Let’s face it – if you can’t solve your own problems then you shouldn’t be in business!

Incredible growth

By 2006 ASUS was shipping 55 million motherboards per year, capturing a third of the global market share.

At the same time ASUS established the Republic of Gamers (ROG) which was founded with the aim of delivering the most innovative gaming hardware for hardcore gamers.

Through the years, ROG has delivered a steady flow of incredible gaming technologies and peripherals, and has established itself as the go-to brand for gaming enthusiasts – essentially nailing an influential younger demographic that would grow with the brand.

By 2016 ASUS had won 4385 awards for product innovation and was ranked by Fortune magazine among the world’s most admired companies for a second consecutive year.

ASUS is now the world’s 5th-largest PC vendor by unit sales as of January 2021. ASUS appears in BusinessWeek’s “InfoTech 100” and “Asia’s Top 10 IT Companies” rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion.

Its products now include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, wi-fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. The company is also an original equipment manufacturer (OEM).

Just the other day, I bought an external DVD writer from ASUS – an affordable, simple and very smart piece of tech hardware that just plugs into my laptop via a USB port and allows me to play, copy and burn CDs and DVDs. Indeed, you will find ASUS products everywhere.

According to the company website, the name ASUS originates from Pegasus, the winged horse of Greek mythology. Only the last four letters of the word were used in order to give the name a high position in alphabetical listings.

The winged horse Pegasus is regarded as a symbol for the immortality of the soul.

Today ASUS is “designing and building next-generation smart technologies to provide incredible experiences that enhance the lives of people everywhere.”

This includes Ai – which essentially has the potential of securing its own immortality.

See our offer and pre-order the incredible ASUS E410MA-BV037TS Edu Laptop 14″ here


Main photo: Computex trade show. Every year, Asia’s electronics companies, big and small, converge upon Taipei in Taiwan to show off their vision of the future. 

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July 29, 2021

We are hiring in Port Moresby

Filed under: News — csadm @ 1:58 pm

Cool Stuf is committed to bringing the coolest stuff to Papua New Guinea.

Whether phones, laptops, desktops, printers, security, solar lighting, IT solutions or merchandise Cool Stuf brings the best to PNG through our worldwide network of suppliers.

We are currently seeking a retail store supervisor to join our dedicated team in Port Moresby.

This is a senior position where honesty, integrity, leadership and professionalism are essential.

To apply please send your CV and cover letter to jobs@coolstuf.com.pg

Your CV should be no more than two (2) pages

Your cover letter should be no more than one page

Please do not send certificates.

Applications close 5pm Monday August 9, 2021

JOB DESCRIPTION: Retail Supervisor (POM)

Once again:

To apply please send your CV and cover letter to jobs@coolstuf.com.pg

Your CV should be no more than two (2) pages.

Your cover letter should be no more than one page.

Please do not send certificates.

Please note: only short-listed candidates will be contacted to arrange a formal interview.

Applications close 5pm Monday August 9, 2021

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